The Best SEO Options As Per Your Requirement Now

In the source text of a website, several so-called “meta-statements” can be made in the header area. While the specification description (i.e., “description”) still has certain relevance and can be used with Google to display the search result is to specify keywords for a long time, long obsolete.

Why is that?

Many, many years ago, this information was actually evaluated by the search engines (and Google). It was used to determine the positioning (the so-called ranking). Actually, a cool and simple thing: In the source code of a website you simply say what you wrote this text for and what search query you want to appear in the results. The Affordable SEO options are there now.

But this is very academic thought – and did not even work properly in the early days of the Internet. Why? Because there were “resourceful” webmasters who just wanted to get their pages displayed. No matter whether it matched the search – or not.

Spamdexing

Because this search engine spamming was so easy, so many did in the hope that by registering hundreds of keywords, they would be able to direct as many readers as possible to their website. Only these spammers have thought too briefly: What good will many visitors, if they do not find what they are looking for? They are then ratzfatz away again.

Since Google wanted to make money through the ads (Google Adwords), that was not effective. Because only if the search engine delivers the most useful and relevant results, it is used again and again. That’s why Google officially stopped evaluating this information back in 2009.

  • Even if your Content Management System continues to give you the option of specifying “meta: keywords” – just leave this section blank. The Google Robot is not looking at it anymore !
  • Now there may be people who tell you, yes, not Google, but other search engines. That may even be true.
  • This is not relevant for your search engine optimization.

Why not?

Just look at the market share of Google at Statista. Then you realize very quickly that it is not worthwhile to optimize for a search engine other than Google.

By the way, if you use the SEO plugin from Yoast in WordPress: The focus keyword that you can enter there has nothing to do with the meta phrase “keywords”. Specifying this focus keyword just helps the plugin do its job. It will not be passed on to Google in any way and will not automatically “optimize” your site.

  • The most frequent repetition of the keyword in the text
  • “How often should a keyword appear in a blog article?” experts are regularly asked.
  • As often as necessary. As little as possible.

Once upon a time, it was recommended that the keyword or keyword phrase be repeated over and over again at a certain percentage in the text. Once upon a time, as many as 7% of the word count was recommended as keyword repetition!